As time has evolved, so have the thought processes. It is no secret that a consumer connects with a brand through their story. Be it any business, small or large, lifestyle or finance, a personal touch has become a necessity. So, how do you actually promote the uniqueness of your brand?
Emotional Marketing
Needless to say, emotional marketing links you to a brand and is mostly responsible for you making a decision to buy that product or service. But in order to do that, you need a strong, genuine story that people can relate to. The world is digitized, automated, overly competitive and so, being authentic is the new in. Think of your favourite clothing brand, or your favourite hotel- and you will definitely relate to a story they tried with emotional marketing.
Almost 88% of PR specialists believe that digital storytelling has a very strong future. But, you probably cannot sell your brand story and values without some expert opinion. The best public relations agencies can help you with details about how you can portray the uniqueness and values you stand for. If you think about it, many organizations are doing the same thing you are, in terms of providing services or products. So, you need to stand out of the crowd and tell your audience why they should select you. It is important to tell a story that generates an emotional response.
Creating a Buzz
Media has been changing continuously and is no longer about just securing ongoing print, digital and broadcast features. Now it’s about the ability to create a story and a long lasting buzz across all platforms. This means a story that you can tell through events, social campaigns, partnerships and press.
The demand for content is constantly increasing and the expectations for ROI have changed. Think of out of the box solutions so that you stand out from the competition around you and create buzz.
Content is King- That is the Ultimate Truth
Creating content is one thing- creating content that helps your brand and connects with the audience is another. There is a proper strategy that goes into curating an action plan that helps with creating content that stands apart. You have to find the heart of the story and make it attention worthy.
What is the future of PR?
PR has now evolved eventually to fit the scenario of this ever changing world. PR is not just about a press release, it is about press releases, campaigns, partnerships and storytelling. PR is not advertising, it’s about storytelling. PR shapes the image of the organization, brand. Now technological advancement is reshaping almost every aspect of communication, PR has also evolved with it. PR experts always read and research stories and articles to stay on top of their game and to keep up with their trend. The job of a PR expert is no longer just to write press releases, it’s about creating content that catches the eye of the journalist you are pitching to. The internet is one of the biggest modes of communications and has continuously evolved with time. The Internet has been around for a major time but the number of users are still increasing, new technologies are emerging and this means one thing for PR- the internet is the biggest medium of communications and will stay there until the next tech revolution comes along.
