The rise of PR in Politics

PR has combined with technology driven strategy during election campaigns to predict the outcome of the election results. The main objective of these campaigns is to help voters make clear decisions while casting votes. Let see in brief about the political PR strategies used by the political parties to succeed in the election campaigns.  …

The Role of Influencers in PR

When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…