Healthcare marketing is moderately another peculiarity which has now become standard in the business. Thorough changes in healthcare strategies, purchaser assumptions and perspectives inside the area are the essential drivers for working with the development of marketing in this area. Healthcare marketing is a course of vital effort and correspondences intended to draw in healthcare…
Journalism is a vast field. It involves a lot of work. Along with reporting comes a lot of legwork that the audience are not even aware of. Research, pitching, data, sourcing quotes, re reading something twice, thrice to see if you have missed anything- that and more is what it takes to write or read…
PR is an industry that has managed to evolve continuously throughout its lifespan. PR has always managed to prove its worth in the industry and has helped major brands emerge as leaders in the industry. For many years, the PR industry has excelled through the traditional way of doing things. But now, digitization has…
Maybe a couple of years ago, you hadn’t heard of the hybrid working culture. But now, the hybrid work model is an important tool for many organisations as compared to the traditional model that the companies have been following for so long. Because of the pandemic, the organisations have started to offer their employees the…
It is common for propaganda and Public Relations to be viewed as the same in many ways. For starters, they both aim to shape perceptions and influence the public opinion. Both Public Relations and Propaganda use mass media and are directed at target audiences. The ultimate result is to get people to take some desired…
There are many businesses, particularly startups, that cannot afford to hire full fledged PR services. The funds are limited and glossy ads, magazine covers, TV commercials cost a lot of money. Thanks to the digital era, startups and small businesses have an option to generate positive buzz about their brand without having to spend a…
As time has evolved, so have the thought processes. It is no secret that a consumer connects with a brand through their story. Be it any business, small or large, lifestyle or finance, a personal touch has become a necessity. So, how do you actually promote the uniqueness of your brand? Emotional Marketing Needless…
When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…
There is no doubt about the fact that PR adds value to your brand, helps increase brand awareness and build a strong presence for you in the industry. But for a long time PR pros and experts have struggled to find a way to evaluate the success PR can bring. Measuring PR success is not…
There is a popular misconception amongst people that PR and Publicity mean the exact same thing. But, it’s important to understand the difference between both. Definition of Publicity Publicity is a way of disseminating information to the public through the media. Publicity can be in the form of news, stories, event information…