When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your sales.
World PR Report 2020 reveals that influencer marketing will witness a huge upsurge in PR investment along with multimedia content creation. Additionally, a recent survey also states that 92% marketers will turn to influencer marketing in the near future.
What some agencies are doing is working with local influencers to expand their reach. Local micro-influencers (10,000–100,000 followers) will more closely fit your target audience, and are likely to give you higher engagement rates than influencers who have millions of followers. This is because local micro influencers connect with people directly associated with your target audience.
Here are some top reasons why you should include influencers in your PR strategy:
Believe it or not- Influencers Are More Popular Than Mainstream Celebrities
Since social media came into existence, new doors of publicity opened for the younger generation. A recent study suggests that people are more likely to buy a product that is endorsed by their favourite influence rather than one endorsed by a celebrity. Now that millennials have a platform to showcase their talent or speak about issues, influencers are becoming more and more popular. 70 percent of the millennials surveyed favored non-celebrity endorsements, particularly from influencers that they consider their favourites or peers.
Consumers Don’t Always Trust Paid Advertisements
Though people enjoy advertisements, they always look at paid advertising with skepticism. Advertisements are paid and people never forget that.
Influencer marketing connects with the consumers, earning credibility and trust. As they are known for being honest, influencers try to maintain the reputation and endorse products they have tested. Only if it satisfies them, they go ahead with it.
Influencer marketing offers a cost-effective marketing method to connect with the target audience. A recent study by Tomoson reveals that 22 percent of the surveyed marketers believe influencer marketing is the second most cost-effective PR tool, the first being email marketing. Influencer marketing brings in a better ROI also.
The Advantage of Tracking
PR pros have been trying for long to track accurately the success of their strategies.
While it is difficult to track precisely everything, influencer marketing is one PR tool that helps measure the success of a PR campaign easily. You can correctly measure the success of your campaign and use a variety of metrics such as likes, mentions, click-through rates, traffic, and revenue, among others.
In this digital era, marketers need not suffer to make their voices heard. Influencers can easily help you amplify your message across a wide range of audience. The advantages of influencer marketing are many and if your PR strategy still doesn’t include them, it’s high time to start! The best digital marketing agencies are already doing it.