PR is an industry that has managed to evolve continuously throughout its lifespan. PR has always managed to prove its worth in the industry and has helped major brands emerge as leaders in the industry.
For many years, the PR industry has excelled through the traditional way of doing things. But now, digitization has taken over and the need for PR to adapt also increased. The industry did not disappoint and immediately added digital PR to its expertise. The PR industry has transformed into an incredible space where new strategies and tactics are continuously added and the results have been explicit.
Let’s dive deep in and talk about digital PR. Results are now more easy to measure and ROI calculation has also become easy. The digitization of PR has enabled people to share more content with a wider audience and hence businesses have expanded. There are agencies that follow traditional PR and have not jumped on the digital PR wheel, and hence they are falling behind. If you feel you haven’t been able to rope in digital PR, we as experts in the PR industry, are here to help:
What Is Digital Public Relations?
The online management of a brand through the use of the best digital solutions is termed as digital PR. The PR through digital means includes blogs, forums, and social media networks like Facebook, Instagram, YouTube, amongst others. The ultimate goal of traditional and digital PR are the same- to get the brand the required attention. The means for both can be different.
How Does Online News Spread
Media relations normally involves the following:
- Developing positive relations with the media
- Brainstorming sessions to capture media interest
- Writing and distributing media invites, media advisories and press releases
- Using emails, phone calls or messages to pitch stories
- Maintaining fact sheets and FAQs
- Being in touch with the media to know about their interest in news ideas
These norms still apply and are effective but now the process has evolved. The process of how the news spreads has changed. The first place where you read the news is smartphones. The news is shared by media outlets, some prominent persons, or influencers.
News now is what interests people and can break in any second on your digital device. People don’t have to wait for the morning newspaper to understand what’s going on.
How to do digital PR? Just follow these steps:
You have to make sure that you are noticed. Whatever you do, ensure that your audience is with you. The best way for this to work is leveraging the power of social media. The platforms have a wide reach and can reach millions of people within seconds. Curate a strategy, and include content that connects with your audience.
Don’t ignore your website. Your website is one of your strongest tools. The ultimate aim is to get people on your landing page so that they see what you do. If this landing page is not aesthetic and informative, it is impossible to convert the potential audience into customers. Make sure you keep updating your website and put all the information on it. It should be easy to use and understand.
It is obvious that you want search engines like Google to feature you on the top. You have to optimize your website and ensure the use of relevant keywords that define the brand and values. Use analytics tools and track your results. Make sure you know what works for the audience and what doesn’t. If you keep on working without realizing what your audience is looking for, you will never be able to make a connection with them.
As the best public relations agency, we make sure to customize plans for our clients, depending on their needs as a brand. We hold expertise in designing award winning campaigns and social media posts that connect in a direct way with your audience. The unique storytelling, the brainstorming sessions led by our experts make us the best public relations agency.