There are many businesses, particularly startups, that cannot afford to hire full fledged PR services. The funds are limited and glossy ads, magazine covers, TV commercials cost a lot of money.
Thanks to the digital era, startups and small businesses have an option to generate positive buzz about their brand without having to spend a load. Going digital is the best way. Let’s look at some of the best, effective, low cost PR strategies to get started:
Reaching out to social media influencers:
Influencers can be a great PR tool for you. People tend to follow what their favorite influencers are posting. You can ask them to collaborate for a give away or become the brand ambassador for you. They can write about your services and provide reviews which can help people. Influencers are an effective, inexpensive way to create positive buzz. Millennials, especially, are inspired by influencers and they tend to buy products that their favorite influencers are using. The recommendations by influencers carry at least 22 times more weight than any recommendation from the average person.
Leverage the power of Twitter:
Twitter is widely used globally. It is an easy, and a cost effective way to let people recognize your brand and establish yourself in the industry. All you need to do is create a twitter handle, follow relevant hashtags and follow at least 50 members of your target audience per month. Post valuable content that the audience finds informative and useful so that they recommend you further and start availing your services.
Try to join in conversations. Monito reactions and comments on your feed. If you find a group of people talking about your brand, jump in and explain whatever they are talking about. After all, you are the expert here. Host activities like #asktheexpert and answer FAQs about your brand. This will help establish a connection with your audience and help with brand awareness.
Facebook Live is an interesting way to share content and get your message out. The platform is free and if you smartly include a call to action, you are likely to drive viewers to your website. Videos are an ultimate marketing tool for any business, especially live ones, as you can gain popularity very easily and you get visibility easily. The trick to use is to promote your Facebook Live in advance as your followers will know when you are planning to come live.
Boost your Facebook posts:
Understand the power of Facebook. Study how you can boost your post or take help from the best digital marketing agencies. There are different tools that will help you reach out to the exact right people who are most likely to buy from you. All this can be done at a very affordable price range.
Don’t forget about Pinterest and Instagram
Infographics are a great way to build traffic for your business. They work best on Pinterest and Instagram.
Answer questions on Quora
Quora is a platform where you can answer questions and hence share informational content with everyone. If you post and answer enough questions, your credibility will increase and people will visit your site. You just have to ensure your business name or social media handle are in your answer, if appropriate.
Constantly post on LinkedIn
LinkedIn is a professional platform and a great way to build a network. Share informational blogs, content, polls on LinkedIn and expand your network. You can easily understand people’s mindset through polls. Make use of all these features and track the results.
These tips can help your business flourish if you do them right. And of course, the traditional method of giveaways and discounts always works. If someone is posting a selfie in your workplace, or uploading a review about the products, give them a feature on your page and offer some kind of discount, if you can. This way they’ll keep coming back and bring people with them. That is your ultimate aim, right?