Coronavirus, also known as COVID-19, has created genuine panic all over the globe. The virus has spread its shadow and infected over 3,00,000 people globally. More than 13,000 precious lives have been lost. People have been advised to stay home and the concept of “social distancing” is being practised.
How does this affect PR and strategies? You can take a look at any PR agency in Delhi or India to see how they are coping with it.
The best PR agency in Delhi or anywhere else in India or the world is going through a tough time because of the pandemic. The hard truth is that PR and marketing strategies can’t continue normally because businesses have been affected badly. Here are some ways to consider:
The option of Work From Home
This is the time to be sensible and obey government regulations. Stay home and make the most of this time. Work from home. This will help keep you safe. You can think of new ideas and experiment new concepts because you have the time now. A PR agency in Delhi and everywhere else is known for brainstorming ideas. This is the time to be creative by yourself.
Everyone is panicking right now. What you need to do is look for ways to place your clients as a priority and address their concerns. For instance, for a financial institution, you can develop content that helps them save money during this time of need. You can also produce content to help small businesses adapt to decreased customer numbers and purchases. Relevancy is very important and any PR agency in Delhi (one of the best hubs) is known for targeting relevant audiences. So take care of your audience relevance.
Cancel Non-Essential Press Releases and Launches
It is a known fact that Press releases and launches are a very essential part of any PR strategy, especially B2B PR. But timing is extremely important when it comes to press releases. During a global pandemic, you need to cease press releases that are not important. The hard truth is that nobody cares right now. Everyone is in a state of extreme panic right now and this should be the time to focus on the severity of the situation. So put off any launch or release till the time is right. The best PR agency in Delhi or elsewhere will look to cancel such press releases and focus on generating awareness about the current pandemic.
Master the game of social media
Everyone at home is going to scroll indefinitely through social media while the lockdown continues. You can use this as an advantage and work on improving social media. Make sure whatever you post is up to date and fresh. Think of innovative ways to spice up the social media accounts and build a name in the market. This is the best time for a PR agency to experiment and see how they can capture a new audience.
Helping and assisting others
A PR agency that looks to help people out in Delhi (their locality) or any place else are sure to be remembered. Looking out during the time of need is extremely important. Look out for everyone. Take care of your employees and everyone associated with your organization. Look at the resources, technology and skills and ask yourself how you can help during this stressful time. Come through for people during this time because we are all in this together.
Optimize Your Digital Space
Optimising your digital space is of prime importance. You might not have thought about this before this emergency, but now as a PR agency in Delhi you can use this time to your advantage. Be it your blog, website or any other place where you are listed, you can use this time to make sure these sites are fully optimised. As a PR agency, you need to focus specifically on optimisation. Give a clean finish to your SEO strategies and make sure your content is visible. If as a PR agency you haven’t been spending much time on your agency, you can now update all old information. Now you can also pinpoint what works for your agency in Delhi, or India and what doesn’t. Re-plan your budgets and plan accordingly.
Let’s make the most of this unfortunate situation and hope we get through this together!