Latest trends driving the PR Agencies 2019
Change is the law of nature, so are Public Relations trends. PR is an industry which cannot stay monotonous. As current news is the soul of the newspaper, so are PR trends. Ongoing and quirky trends help to keep any PR agencies in Delhi to run smoothly and limit the chances of its breaking down on the side of the virtual road. PR trends are never static and are always changing at a rapid speed.
So if you are wondering what trends does every successful Delhi PR agency use? Don’t worry; we have everything figured out. So here are top trends which every Public Relations company should follow to change the gamut of your agency.
Live streaming and Vlogging
Videos have emerged as a significant contributor to PR agencies. Vlogging and live streaming make the agencies more captivating and engaging. In the past year, Instagram, YouTube, Facebook have all seen a growth in their live streaming services. Delhi based PR agencies have been using this trend from quite a time. It’s time to witness more PR firm should opt for relaxed, natural-looking live streaming videos and to be authentic.
The Everlasting AI Trend
It’s almost impossible to avoid the subject of Artificial Intelligence in any industry, and the PR sector is no exception. It seems that every PR agency in Delhi uses AI, and its impact is seen in the industry.
In a digital world of bloggers and digital media platforms with sizeable global reach, every PR company is defined by their online content. It is how Delhi based Public Relations agencies build credibility and trust in the digital world.
The rise of social influencers, particularly on Instagram, means PR professionals will begin integrating this increasingly common tactic into their programs. PRs are in a perfect position to build relationships with key influencers on social networks, intending to develop partnerships to help directly access a specific target audience.
The two most essential skills for PR agencies in Delhi are using are storytelling, and relationship building hasn’t changed. Writing a press release and pushing it out to media for the sake of it doesn’t cut it, with ill-conceived stories unlikely to get many pick-ups.
In 2019, with declining consumer trust and the fake news frenzy escalating, the storytelling element of PR will be more critical than ever.
Managing media relations is a tough job. PR agencies have a pivotal role to play in ensuring that stories they provide to journalists are not only robust, accurate, and relevant, but also supported by reputable stats, expert opinion, and solid facts. So that there are no worries in the future and trust of media is attained.
Content Strategy is the most crucial trend followed by Delhi PR agencies. A definite and elaborate content creation and marketing plan set you apart from the other companies that are just focused on their products.
The only way to prioritize your content creation and marketing is to get noticed on social media sites. The success of this strategy depends on how creative PR team you have. Your content can include articles, videos, info-graphics, graphics, and audio, among other choices. More likes, shares, and views will make your content more engaging.
In a nutshell, these trends paint the big picture of successful PR agencies. So follow these trends and change the game of your PR firm.