Technology enabled Marketing – A Bridge for Creating Infinite Sales
In today’s world technology has gained paramount momentum and is nearly become an inevitable part of every business, whether it is banking or finance, manufacturing or production, media or marketing services. There’s almost no sphere of the business world left deprived of technological advancement. The innovative and ever-increasing technology is significantly dominating many leading industries today, as it makes data manipulation and data binding easier, keeping records has become more flexible with cloud storage, data analytics have helped a number of business owners to study the buying habit patterns of their consumers, social media and social media analysis tools are spread in the world like a thunderstorm and is already allowing many business owners to reach a new level of public recognition.
In a recent example, the popular coffee store Starbucks employed robots embedded with remarkable Artificial Intelligence (AI) to take and serve orders. This phase of development is rapidly growing its roots like a Banyan tree. And have you considered why this boom in technology is unstoppable? Because people are loving it, they are crazy about social media platforms and envy the way how Artificial Intelligence works or the way everything is organized on the internet. From maids to plumbers to I Phones everything is there available 24×7 only because of the high rate of expansion in technology.
Let’s now jump to learn more about these technologies and their unbeatable benefits.
IOT (Internet of Things): We all know what the Internet is and how & why it is used. But what is this IOT? Abbreviated as IOT, Internet of Things has captured a firm grasp in the recent years whose core working is to associate the physical world with the digital world. Here consider an example to understand it better. Say you are running a media and advertisement company, now you need two primary things to keep your business running. One – you need clients for gaining maximum reach for your business in the right direction and second – you need your work to be viewed by millions by people! In such a case IOT could provide a range of digital services for you to track and monitor the growth rate of the organization and customer engagement. This method of direct integration allows you to connect, collect and exchange data and helps in economic growth while reducing human exertions.
In the year 1990, there was only 0.3 million number of connected IoT devices, but as the time progresses this figure keeps on increasing aggressively. By the end of 1999, the number of IoT connected device went up to 90 million, and it didn’t stop there, the year 2013 recorded a total of 9.0 billion IoT connected device while it has been estimated that by the year 2025 the figure may reach 1.0 Trillion.
Here’s how IoT can powerfully strength sales and marketing paradigm.
Smart Billing and Pricing models: With IoT newer ways of Business models can be readily brought into action that could leverage product data to increase market penetration opportunity and product value.
Real-Time Data Analysis: One of the major challenges for any organization is to measure, analyze and condition the data to track customers and their marketing strategy approach. Integration of seamless growth tracking via a web app or mobile app is changing the way with which organizations are working today.
Artificial Intelligence (AI): Advancement in technology is giving a tough boom in the Artificial Intelligence (AI) sector. But can we say AI is reshaping the model of business growth? AI is that key which essentially allows the machine to learn on its own by measuring the data analytics factor and user’s search preferences. Many of us often notice this thing that if we are browsing something on Google, it automatically presents the suggested results in favor of the corresponding results or even facebook shows advertisement which is proportionate with our interest. This capability of machine learning on its own is changing the way of connecting peoples.
This trend of innovative technology is helping the people around the globe to meet customer needs more easily.
Virtual Reality (VR): Though Virtual Reality is in the market since the 1950s until recently it has become fully immersive in our day to day lives. The recent change in hardware and software has made VR more adaptable and interesting for many people. The idea of seeing a live reality without shifting your geographical location. Ain’t this amazing? And this VR trend is likely to rule the sales and marketing industries as well since the adoption of VR technology can help them to engage with their customers more flexibly and can effectively optimize their sales effort. Today there are many educational institutes balancing themselves on the wheels of VR to make learning faster and easier.
E-Commerce on the rise: Not earlier it was possible to do A to Z shopping online. But today there are almost every single service is available on the internet, which in turn is making sales and marketing strategies easier and vast than ever.
Grocery, salon, apparel shopping, the food there is an infinite number of hassle free services are available online today.
According to Deloitte, this is one of the biggest things to hit eCommerce in recent years with purchases of this type expected to increase by 150% this year alone and retailers in almost every industry anticipating an increase in sales directly related to this new technology.
Digital Transformation: As the concept of Digitalization is mixed in the air seamlessly, a new door of sales and marketing is built for marketing professionals to run their sales on a platform which has broader far scope than earlier measures of traditional marketing tactics. Whether we talk about Facebook or Instagram ads or Google ads, SEO practices or featuring the business on online yellow pages, the pace of digitalization absorbs it all.
Technology is sharply increasing its bandwidth in today’s world, and businesses who understand the need for active engagement of technology is rising more earlier than others. Whether it is implementing IOT or web designing, all of them are helpful in building data-driven transformation, customer retention, increased revenue and business improvements.
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