Journalism is a vast field. It involves a lot of work. Along with reporting comes a lot of legwork that the audience are not even aware of. Research, pitching, data, sourcing quotes, re reading something twice, thrice to see if you have missed anything- that and more is what it takes to write or read…
Maybe a couple of years ago, you hadn’t heard of the hybrid working culture. But now, the hybrid work model is an important tool for many organisations as compared to the traditional model that the companies have been following for so long. Because of the pandemic, the organisations have started to offer their employees the…
When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…
There is no doubt about the fact that PR adds value to your brand, helps increase brand awareness and build a strong presence for you in the industry. But for a long time PR pros and experts have struggled to find a way to evaluate the success PR can bring. Measuring PR success is not…
There is a popular misconception amongst people that PR and Publicity mean the exact same thing. But, it’s important to understand the difference between both. Definition of Publicity Publicity is a way of disseminating information to the public through the media. Publicity can be in the form of news, stories, event information…
Every business intends to expand and reach more and more customers. In order to do that, companies are finding ways to compliment their sales strategies and existing client relations. Even though business growth and marketing strategies continue to evolve, PR continues to remain one of the most crucial aspects of any strategy. Understanding what Public…
Coronavirus, also known as COVID-19, has created genuine panic all over the globe. The virus has spread its shadow and infected over 3,00,000 people globally. More than 13,000 precious lives have been lost. People have been advised to stay home and the concept of “social distancing” is being practised. How does this affect PR and…
Public Relations has been no less influenced by war, legislative issues, innovation, and social change than some other industry. What makes it one of a kind is that it’s an excellent point where business, science, and crude human experience meet. This is frequently found in the affirmation of PR’s draw on client commitment and general…