PR has combined with technology driven strategy during election campaigns to predict the outcome of the election results. The main objective of these campaigns is to help voters make clear decisions while casting votes. Let see in brief about the political PR strategies used by the political parties to succeed in the election campaigns. …
There are many businesses, particularly startups, that cannot afford to hire full fledged PR services. The funds are limited and glossy ads, magazine covers, TV commercials cost a lot of money. Thanks to the digital era, startups and small businesses have an option to generate positive buzz about their brand without having to spend a…
As time has evolved, so have the thought processes. It is no secret that a consumer connects with a brand through their story. Be it any business, small or large, lifestyle or finance, a personal touch has become a necessity. So, how do you actually promote the uniqueness of your brand? Emotional Marketing Needless…
When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…
There is no doubt about the fact that PR adds value to your brand, helps increase brand awareness and build a strong presence for you in the industry. But for a long time PR pros and experts have struggled to find a way to evaluate the success PR can bring. Measuring PR success is not…
There is a popular misconception amongst people that PR and Publicity mean the exact same thing. But, it’s important to understand the difference between both. Definition of Publicity Publicity is a way of disseminating information to the public through the media. Publicity can be in the form of news, stories, event information…
Every business intends to expand and reach more and more customers. In order to do that, companies are finding ways to compliment their sales strategies and existing client relations. Even though business growth and marketing strategies continue to evolve, PR continues to remain one of the most crucial aspects of any strategy. Understanding what Public…
Nine factors to look while determining an ideal PR Agency Are you on the verge of launching your brand or introducing a new product line and you want people to know about it then all you have to do is select an ideal PR agency that suits you Good public relations can take your company…