Journalism is a vast field. It involves a lot of work. Along with reporting comes a lot of legwork that the audience are not even aware of. Research, pitching, data, sourcing quotes, re reading something twice, thrice to see if you have missed anything- that and more is what it takes to write or read…
There are many businesses, particularly startups, that cannot afford to hire full fledged PR services. The funds are limited and glossy ads, magazine covers, TV commercials cost a lot of money. Thanks to the digital era, startups and small businesses have an option to generate positive buzz about their brand without having to spend a…
As time has evolved, so have the thought processes. It is no secret that a consumer connects with a brand through their story. Be it any business, small or large, lifestyle or finance, a personal touch has become a necessity. So, how do you actually promote the uniqueness of your brand? Emotional Marketing Needless…
When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…
There is no doubt about the fact that PR adds value to your brand, helps increase brand awareness and build a strong presence for you in the industry. But for a long time PR pros and experts have struggled to find a way to evaluate the success PR can bring. Measuring PR success is not…
Do you feel that you have a great convincing power and can make smart, effective decisions in a tough situation? Well, if yes, PR might just be the thing for you. What is Public Relations? Let’s try the traditional Wikipedia definition: Public relations (PR) is the practice of managing and disseminating information from an…
How graphics grabbing the eyeballs in businesses Research revealed that the human brain tends to learn things faster with visuals. The concept of graphics creates a real-life relatable scenario in which a brain finds easy to perceive and easily capture the learning in your storage vault. So what exactly graphics can do for your business…
How China’s expansion gaining momentum through its shrewd investments in India? A myopic strategy behind China’s exponential investment affair: Today many sectors of the Indian market are seen aggressively growing, where many news startups and ventures taking place with promising future orientations. And one the prime aspect for these businesses are aligning themselves with promising…