When it comes to reaching a wider audience, influencers, today, play a major role. More than traditional marketing methods, consumers are more likely to trust faces they see on their feed everyday. With effective methods, you can engage social media influencers into your PR Strategy and reach wider audiences, promote brand awareness and increase your…
There is no doubt about the fact that PR adds value to your brand, helps increase brand awareness and build a strong presence for you in the industry. But for a long time PR pros and experts have struggled to find a way to evaluate the success PR can bring. Measuring PR success is not…
There is a popular misconception amongst people that PR and Publicity mean the exact same thing. But, it’s important to understand the difference between both. Definition of Publicity Publicity is a way of disseminating information to the public through the media. Publicity can be in the form of news, stories, event information…
Every business intends to expand and reach more and more customers. In order to do that, companies are finding ways to compliment their sales strategies and existing client relations. Even though business growth and marketing strategies continue to evolve, PR continues to remain one of the most crucial aspects of any strategy. Understanding what Public…
Ever since it came into being, social media has been a storytelling tool. As the digital age continues to evolve, brands have now started to implement social media into the PR plan as it helps connect with a larger audience. It is no secret that today customers are using social media more than ever…
Do you feel that you have a great convincing power and can make smart, effective decisions in a tough situation? Well, if yes, PR might just be the thing for you. What is Public Relations? Let’s try the traditional Wikipedia definition: Public relations (PR) is the practice of managing and disseminating information from an…
Tips on how to run a powerful Marketing Campaign and its importance With the advent of time, there are many new phases of marketing has evolved in the market. The primary concern associated with the campaigns is to increase their reach among their targeted audience! Every campaign wants to achieve these three main goals –…
Top Influencer marketing trends that will dominate the market in 2018 Influencer marketing is exponentially opening promising doors for Marketers. With the ever-increasing pace of the internet, today we have many discernible influencers within the grasp of our smartphones. Are these influencers really helpful to build brand value & recognition? The answer to that question…