Top Influencer marketing trends that will dominate the market in 2018
Influencer marketing is exponentially opening promising doors for Marketers. With the ever-increasing pace of internet, today we have many discernible influencers within the grasp of our smartphones.
Are these influencers really helpful to build brand value & recognition? The answer to that question is a big fat YES!! In 2016, an Influencer Marketing Report produced by CHUTE and THUZO said that the 66% marketers have already profited by investing in Influence Marketing.
“There will be an uptick in investment in influencer marketing: 50% of brands will significantly increase their investment in 2017” @gen.video
We all have heard of Anupriya Kapur, Suvi and Vid, Prajakta Koli, Sarah Hussain(Zingy Zest), Komal Pandey, Dev Dodia and so on, the list is quite big, let’s not go there right now. These are the names of the few most popular and highly influenced people that many people tend to follow. Which means that whatever they endorse it will directly fall into mass following accounts.
Let’s find out how Influencer Marketing is exploding the parameters of marketing business.
- Influencers pose as more credible to the audience: Influencer’s Rhapsody is alone capable of attracting many minds, and that’s what marketers want. To get visibly noticed among the large scale of the audience! There are various promotional tools like google ads, digital advertising, paper and pamphlet advertising but none of them holds credibility values like Influencer marketing can. Imagine your influencer taking a shot from his newly bought Redmi phone, about which you were earlier garbling about whether to buy it or not. As soon as you observe the latter influencers post, you will become more confident about your choice. That’s where Influencer marketing works!
- A never-ending range of options: The expansion of business clamber on your marketing skills. When it comes to creating brand awareness it is very necessary to conclude that whether your marketing strategy is targeting the precise audience or not! There are many young & new influencers that hold mass following, who are comparatively cheap which can help you to earn business awareness & sale, by featuring your products and services under their personal blog & social media accounts. Also, there is particular field oriented influencers that marketers can go for, like food lover, travel blogger, fashionista, beauty blogger, philosophical, lifestyle, fitness influencers etc.
- Get straight into the competition: Why Maybelline has become the paramount choice of women? Is it the quality, quantity, value for money factor involved? Sure they are, and certainly, it impacts product’s sale, but if you look more deliberately you will find that there are leading female celebrities that the “cosmetic giant” has approached to endorse their products, like supermodel Gigi Hadid, red carpet beauty Aishwarya Rai Bacchan. This is what Maybelline Influential Marketing Strategy does for them. To maintain the pace of Influence Marketing there are many professionally working influencers that can directly put a business in the eyes of your potential customers. Recently, a very popular travel enthusiast couple Savi and Vid was seen promoting Fiji Tourism with their highly captivating posts, which has definitely bounced many hearts.
- Cost Friendly: Not everyone has the budget to hire top celebrities! And they are regarded as influencers just because people are obsessed with the cosmopolitan world. But these days with the concept of influencers has new boundaries, today we have many options in our bucket, there are many pocket-friendly influencers available as well that can provide you with enough fame, that no other way of advertising medium could manage to provide within that amount of money.
Influencer marketing is a no layman’s task, to make it worthy and effective it needs to run on a very focused marketing strategy. But not to worry about, we at Vastada Consulting are here in your service to build a feasible conceptual in-depth search based influencer marketing based strategy. We are a consulting firm based in Gurgaon and our highly professional analytical methodologies have already benefited many of our clients, to know more about us kindly view our services.