Latest Top Trends in Digital Marketing (You Must Follow)
Digitalization has brought an unprecedented platform for all the retail & offline business owners, nearly every business shows some form of online presence showcasing their services & Products. Whether it is social media, a website or mobile application, digitalization preserves the right of promoting business on every online platform. The idea behind the adoption of technology into business is ever increasing technological revolution, which has globally observed as a transmogrified paradigm. Presently there are innumerable businesses running online which thrive for a dedicated and intensified Digital Marketing strategy to become discernible!
Marketing mechanism is of the most essential strategy that any business will require to promote services & products. Earlier days of marketing shows a cumbersome approach, trips to publishing house & flyers, advertisement were the most favored marketing tricks, but as the time has progressed technology has overridden the old tradition.
Digital marketing now covers a wide landscape of “Online Promotional Measures” like search engines, websites, social media, email, and mobile apps, all activities on such online presence compromise under Digital Marketing.
We are living in a world of constant advancement, where Digital marketing is also swiftly upgrading as time flows. There are many new innovations which undertook previous year, challenging Digital Marketing strategy & it’s a no surprise that 2018 will lay a new benchmark in Digital Marketing.
Here’s are the top trends that Digital Marketing is primarily focusing in 2018:
1. Follow what everyone is following “Social Media”
“Social Media” yes you got it right!! Today everyone is active when it comes to social media, people comment, review, broadcast, goes live! A mass audience of every age group is posting on social walls which serves as a promising platform for Digital Marketing. Social media is no more limited to just Brand Building it has become a more like “return on investment” source.
Another pioneer that social media has added is the arrival of the trend – “storytelling”. Popular face app Snapchat first introduced the concept of stories, now it has plunged into other platforms like Instagram, Facebook which is a very and supportive way of demonstrating recent activity.
2. Artificial Intelligence & Chatbots
According to a very popular American research and advisory firm Gartner, by 2020, 85% of customer interactions will be managed without the need for a human. Which means the idea of building next-gen Digital strategy with AI seems a valuable factor that will help businesses to accelerate and grow. Recently, the popular coffee outlet Starbucks installed chatbot to help their customers with their orders, decreasing the manual time a customer typically require to know his order status. Here’s how it is a proven benefactor:
2.1 Chatbots are mobile friendly, which means it’s easily operable bringing a comfortable user experience for customers
2.2 Who doesn’t need real-time statics? With AI integration a seamless communication can be established, which is highly beneficial for promotional campaigns.
3. Virtual Reality as a visual tool:
Virtual reality suffices as a great way to fantasize audience since the human brain finds visuals more capturing and easy to remember. For example, Nykaa is a very famous Cosmetic selling e-commerce site in India, where you have the option to choose as per your skin tone an inbuilt feature that allows you to virtually see the lip shade based on your skin tone. This tool is a proven success in Digital marketing and many brands are seeking VR integration to promote their business & growth.
4. Luring with Deals & offers:
If everyone is selling their business online then there are likely to be a hefty amount of competition & that’s very true in nature. Be it an e-commerce industry, IT or payment, gaming, apps all are constantly banging with their codes to deliver a healthy code, in such scenario relying only on the user experience will not be enough to lure customers. Exciting offers, deals & loyalty programmes beckon great attraction, which is why Digital marketing strategies are hugely investing under the planning of profitable customer-orientated
5. Step into the ad world:
Oh, wait! I am here definitely not talking about those never-ending “TV commercial Ads”, which audience usually prefer to skip or yawn till the commercial came back! What I am referencing here are small video ads that we usually see on youtube, facebook or google ads. Trust me they are highly distracting, which means Digital marketing mission succeed, so engaging in the streaming video trend to promote your business looks like a wise step.
6. Digging the SEO barrels:
SEO(search engine optimization) is the term introduced only after the expansion of the internet. It is all about rendering your information visible on the Google’s search engine results(SERP’s). Earlier working of digital marketing does not hold any credible values for SEO. Over the years digital marketing industry has made very notable changes to uplift this trend by adopting new values and analysis measures. In such an environment where digital world has an adamant effect on business, digital marketing world is quickly adapting the SEO tools & relating parameters.
7. Illuminate the minds with Content Marketing:
As everybody knows, content is the king finally. To create a stable promotion strategy it is very necessary to weave the content with respect to the addressable audience, content that the audience can’t leave without scrutinizing.
8. Be handy always, dictate on Play store:
Yes, I am here talking about dedicated Mobile apps. Websites are more suitably function better on desktop & laptops, though it can be easily operated on mobile the chances of its swift optimization are doubtful. Whereas Mobile Apps are highly optimized and user-friendly, allows 24×7 data storage & availability. Many e-commerce platforms surveyed that their mobile apps bring considerable part of the profit.
The benefits Digital marketing holds for your business requires expertise to result. At Vastada Consulting we have a dedicated team on the bench to run your digital marketing campaign for your business. A name you can bank upon,
We are a leading strategy, communication, and technology consulting firm for private, public, government and social sector organizations based in Gurgaon.