It goes without saying that an organization today can’t grow without considering Online Presence in its growth strategies. Everyone is doing it, from bigger brands to small enterprises to individual artists and all others. There is no denying that anyone and everyone is using digital marketing in one or the other way through various channels to build an online presence.
Although digital marketing does get your organization registered in the large database of search engines and puts it in the list of tons of others organization but that presence makes no huge impact on your business. On the contrary, if you are merely present on the internet but not getting recognized, you just end up spending money to keep your business in the pile of data over the internet.
The idea of online presence is not just limited to being online or being on the internet, in fact, it has much larger perspective to it. An online presence is only beneficial if your potential customers start recognizing you just by the name. To get recognized and not just being present in the digital world one must very effectively use the concept of media strategy and planning.
Here we are covering 5 important aspects of essentials of a good digital marketing strategy:
1.) Be everywhere and everywhere(Listing)
To be recognized and to build trust among potential customers an organization must be present at a maximum number of places over the internet. There are numerous listing website where an organization can get itself registered and listed which will positively add more reach and visibility to the brand. Eventually, the organization will be present not just on its own website but also on other platforms which tells a potential customer that the company is legit and not a fake one.
However if an organization has worked for quite some time and has proved its worth through great work and happy clients, it’s not really a big challenge to have your presence on a larger scale. For example, if we talk about Vastada Consulting, we have been working with our clients for around 2 years and providing them with highly positive digital marketing strategies and campaigns which automatically keeps our name ringing anywhere and everywhere. The idea is to build a positive reputation by proving work and making sure that the work gets recognized.
2.) Google a mark of trust (Google business)
There is no denying that Google is the most trusted brand over the internet and people heavily rely on it. To list your business or organization on google is very important and we insist you do that on priority.
Registering your business on Google not only verifies the legitimacy (as Google sends a verification letter to cross check it) but it also gives you a presence on the google maps which will help a lot of your customers to reach you without getting lost or being poached by anyone else. With Google business registrations your customers would also have an option to rate your organization and write reviews for you which are displayed on google upfront when someone puts a search for your organization.
3.) If it’s published, it’s obviously good
How many times has it happened, that you looked for a product on the internet and ended up finding out several products by the same brand and number of articles published on the same brand? What is your first thought in that case?
Let’s accept, the moment we find out that an organization has several products and several articles published to its name, it automatically leaves an impact on our mind. While we were cross-checking about company’s credibility a few minutes ago, we suddenly start doubting our own knowledge and awareness of it.
This is what happens if your employees or organization gets published with online media houses. It could be anything, an interview with anyone on the team, an article written by someone from the company or maybe an article as a narrative from publishing house’s point of view. But they all leave a good impact on your customer’s mind. More you get published more you build reputation and credibility.
4.) If it’s on the news, it’s the next big thing.
Very similar to the point stated above, being on news also puts a great impact on your customers and making them feel that you are a growing company and probably the next big thing. It is not something that every organization can do, be it an online news media or a television news media, it requires some good amount of work or some achievements and reputation of someone from the organization to get you that coverage.
However, once you are in news, you have almost won the battle. With media coverage, an organization gets its much-needed reputation and presence at place. It gives the organization a larger reach to new potential customers and builds up a better reputation and trust among current clients as well.
In fact, we’d say this is the most impactful execution that an organization can do to its brand and reputation building.
5.) Sliding into people’s timelines with Social Media
We all know the amount of time everyone spends on social media these days. Social media has slowly and steadily managed to become an integral part of our lives. It is an estimate that an average human spends a total of about 2 hours daily using social media. With that said, I guess it’s pretty evident that how much social media can have an impact on a company’s online presence.
An organization must focus on making itself present on all the social media channels that it can afford to. Keeping an active social media account and regularly engaging with customers or providing them with regular information that has some value for readers makes your organization stand out among others, in fact, more they see your brand on social media more they will let others know about it. It’s a very common concept of keeping yourself present in their mind consciously or subconsciously.
We have already covered the basic of social media campaigns in our previous blog “How to nail a digital marketing campaign” you can check out the link and get more detailed insight on it.
These are some key elements of making an effective online presence and building up an online reputation. We at Vastada Consulting have been keeping these in mind and regularly use them in our own strategy as well as for our clients. That said, we also believe that the internet is as vast as you can think of and creativity is the key to success. We recommend you to keep trying new things, experimenting stuff and learning more.
If you are willing to play online, the playground is big as far as you can go!